How to reach more customers when there’s no money for advertising

Traditional advertising is not your friend right now. You need to reduce costs while reaching more customers. Especially if your restaurant is closed to indoor dining during the covid pandemic. Turn instead to internet marketing which includes creating fresh content and engaging with people via social media.

The basic steps you need to take to market your restaurant during the pandemic are these:

1. Create content. You need useful and interesting information on your website. This includes your full menu, high quality photos and possibly videos. Be sure to include up to date information on your covid policies and food pickup procedures.
2. Connect with people. Notice I said “people” not “customers.” Use social media to talk to people not just force food ads and specials on them. Facebook is a great tool for restaurants because it’s highly accessible and shareable. Post photos of new menu items to get instant comments and feedback. When someone comments, respond right away. Every time a person comments is a chance for their friends to see your photo which is more exposure for your restaurant.